If you are not a professional writer or trailblazer in your field do you have enough to say? This is what occurs to me when I think of starting a blog. Yet, here I am and the reason I'm giving it a go is that it is recommended to keep my site fresh and personal and importantly, more attractive for Google to push it up the rankings...
"Google tends to favour sites that are well-written and frequently updated content. Regularly publishing blog posts, ones that your target audience will enjoy or find informative, is a very effective way of doing so.
It also helps to get links (backlinks) to your site from relevant or reputable sites. This improves your online reputation and credibility, increasing your chances of ranking higher in search results."
Of course it is also an opportunity to connect with your site visitors or instagram followers so I will be back soon!